At Weather-Bos, the
most common questions we receive from prospective customers are,
"How does Weather-Bos compare to ABC product?" and
"Are you competitive?" While these questions may be valid, the
anticipated responses are not! For example, if you were to visit your
local Chevrolet dealer comparing models and their cost, would you ask
"How does your new Camaro compare with the Geo?" While dining
out, can you imagine asking "Are you competitive with
Within the retail market,
it is normally accepted that there are many options for the consumer when
purchasing most any product. However, within the coatings industry, the
marketing strategy has skillfully created the illusion that price and
name recognition determines value. By creating this illusion, many people
become self-appointed experts and authorities whether selling, purchasing
or applying any paint or stain. This creates a condition where the only
important questions become: "How much does it cost? How long will it
last? How little effort is required for application?"
believes there are more important issues:
- Does the product contain
ingredients which are harmful to the user, requiring registration with a
government agency? (Is EPA registration required?)
- Weather-Bos will never contain dangerous ingredients
requiring governmental registration.
- How dangerous is the use
of this product to the air quality of an enclosed area? (Interior work
during construction or enclosed factory application.)
- Weather-Bos may be used in small or large confined
areas without effecting the air quality.
- What is the VOC level?
(Some Southern California air quality district standards now require zero
VOC content on coatings for commercial, industrial, and consumer use.)
- The V.O. C.
(Volatile Organic Compound) level of Weather-Bos complies with all
California and Federal limitations.
- How does the aesthetic
quality relate to the level of protection and performance? (Example: Will
a dirty pair of Nike Air running shoes outperform a pair from K-Mart?)
- When using
Weather-Bos, the degree of protection and performance remains high
regardless of aesthetics. The base of natural oils and resins adhere to
or penetrate most surfaces and are molecularly compatible, creating a
- What is the percentage of
solids vs. volatiles? (Many products contain up to 99% volatiles -
remember paint thinner and water evaporate!)
- Weather-Bos may contain up to 72.4% solids per vol.
depending on formula.
- Does the product
counteract the natural methods of deterioration on interior and exterior
surfaces? (This would include UV protection, prevention of water
- Weather-Bos contain a variety of natural ingredients
including sunscreens, trans-oxides and U.V. stabilizers which provide a
total protection from all the natural methods of deterioration on
interior and exterior surfaces.
- When using product ABC,
is protective wear advised during application to protect the applicator?
(Why is this necessary?)
- Weather-Bos may be applied by any agreeable method and
does not pose any harm to the user or environment.
- Is there ongoing research
and development? (When the primary concern becomes price and name
recognition, quality and performance are often of secondary
- Weather-Bos maintains a close relationship with the
scientific community to continue the development of new environmentally
safe non-toxic products.
In conclusion, most
consumers understand you cannot compare products simply by name
recognition. Likewise, it is unreasonable to compare Weather-Bos
with a product that happens to be recognized as a result of aggressive
marketing rather than long-term performance. Weather-Bos is
committed to maintaining the development and production of products with
the highest degree of performance that are environmentally safe.
Weather-Bos will always maintain research and development programs,
continually improving product performance for the ever-changing consumer